Privacy Policy

Our Privacy Policy

This article outlines the Privacy Policy for backyardleisureguys.com which is part of the JWB Retail Limited Group. On this page, we explain how we collect and use personal data. Our access and handling of this information is subject to the General Data Protection Regulations (GDPR). This replaces the Data Protection Act of 1998.

Personal information we collect 
Customer supplied information; we only collect personal information about our customers at the time of ordering. When you order, we use this information to process and fulfil your order and to notify you about the status of your order. The type of information we will collect includes:
• Your name
• Address
• Phone number
• Email address
• Credit/debit card details etc.

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

How do we use your personal information? 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

Sharing you personal Information 
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

For our business to run smoothly and efficiently, we need to work with a number of third parties who are experts in their particular fields. The limited instances where we may share your information include:

We share your information externally with our core service providers when required for our business to function: These include for example companies who help us pick and pack orders, make deliveries, carry out fraud protection and credit risk reduction checks, support our IT systems, help keep us secure, enable our marketing, or make sure we’re up to date with our accounts.

Each of these third party companies has been chosen specifically by us for their ability to provide what we need to our required specification. Each of these third party companies has a contract with us, which details our expectations and requirements in handling any of your personal information, and holds them fully responsible for meeting those expectations and requirements. 


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioural advertising 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous  

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights 
If you are a UK resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 


Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Data retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@backyardleisureguys.com or by mail using the details provided below: 

The Backyard Leisure Guys
[Re: Privacy Compliance Officer] 
York Cottage, Chiltern Hill, Chalfont St Peter, London, SL99TJ, United Kingdom

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